We’re kind of snobs… when it comes to beer, that is. Micro lovers, for the most part, believe that putting beer in a can is a sure sign of low quality, cost cutting beer. After all, what kind of beer comes in a can? I’ll give you a hint: certain canned beer may be purchased in a unit affectionately known to college freshmen as the “dirty thirty.”
Bottles are shiny, solid, differently colored, occasionally require an specialized tool to open, and are in every way not cans. Never mind that most macros can also be found in bottles; the micro beer drinker is not dissuaded from assailing cans as inferior beer vessels because they very often contain Bud Light. But what if–as your high school empathy counselor never tired of repeating–it’s actually what’s on the inside that counts? The Kettle House of Missoula is out to prove the can-hating crowd wrong.
In fact, you can’t find any of the Kettle House’s spectacular beers in bottles at all. The brewery only distributes its Double Haul IPA and Coldsmoke Scotch Ale to retail outlets, and both come in pint cans. Nothing will ever beat sipping a beer after work in K-House’s decidedly blue-collar tap room, but if you can’t make it, consider the benefits of a canned micro:
1) You can take it places. And by places, I mean somewhere more exotic than your own couch. Cans hold up to abuse on hikes, floats, and mountain bike rides that would destroy bottles. My buddy and I flipped a raft earlier this season with a cooler containing Coldsmoke and Double Haul on board. While sifting through the carnage after washing ashore, I was pleasantly unsurprised to open it up and find completely intact beers floating inside. Had we been floating with bottles, there would have been glass shards everywhere. An outing need not be quite that intense for cans to have an advantage. Try getting caught on a golf course with a bottle of beer–you won’t keep the bottle long. Because they don’t break, cans are allowed places bottles will or should never go.
2) Cans keep out more light. Try this experiment: get a can of beer and any colored bottle of beer and put them next to each other, turn off the lights, and hold a flashlight up to each. I’m not a physicist, but I hypothesize the can will block all of the light and the bottle won’t (the exception might be one of Rogue’s wildly expensive bottles which are made of Kryptonite or something). Light is beer’s enemy. It changes a brew’s flavor properties, and over time with enough exposure it will make the best beer chokingly undrinkable. “But I keep my beer in a dark fridge until I drink it.” Great, most people keep their car in the garage until they drive it, but that doesn’t mean you want completely untinted windows on a sunny day. If you’re drinking micros, you by naturally want the best in beer, so get the best in light-blockage too.
3) Cans are easily recyclable. Yes, bottles can be recycled too depending on where you live, but we’re in Montana where recycling is still a nascent industry. ‘Round here, cans are by far the easiest item to get recycled.
4) Cans allow better branding. This one is for the brewers. A can is one giant label that also happens to contain your product. No one is going to peel the side off a can while they sip your beer like they might a label off a bottle. Cans may be as colorful or plain as you want–consider them a blank canvass for your brand. Not to go all corporate on you, man, but you are in business after all, and micros are all about establishing a strong brand backed by excellent beer. If cans help you do that more effectively, then cans are good for business.
5) Cans are different. Far be it from me to endorse one thing just because it’s not like the other, but if you’re the one person at a gathering drinking your micro from a can, it just might get attention (unless you’re in Missoula, but then you probably wouldn’t be the only person quaffing from a can anyway). If you’re the brewer, it makes your product stand out more. Both good things.
Kettle House is currently the only Montana brewery canning, but hopefully others will follow soon. I’m not giving up on bottles completely, and the truth is that for small breweries to change their system from cans to bottles could be prohibitively expensive. But for brewers just starting to think about retail distribution, strongly considering cans would be a wise move in Montana’s outdoorsy culture.